The famous rock/pop singer from the 1950s and 60s, Sir Cliff Richard, has a winery to go with his title. And he’s doing pretty damn good too! He calls it Adega do Cantor - “Winery of the Singer” - no joke. Sir Clifford’s Vida Nova label has been recognized with awards and medals in Portugal, bringing prestige, fame and wine lovers to the Algarve where his winery is located, deep in the heart of the popular tourist region on Portugal’s southern coast.