Canadians are leery of companies claiming to be “Carbon Neutral”.

In a national poll of 2,271 Canadians, 57 per cent said they do not trust companies claims of carbon neutrality and 14 percent strongly distrust claims. The Pollara poll is part of Markets Initiative’s report on market trends and environmental integrity in the paper and publishing industries.

“A proliferation of companies are using ‘carbon neutral’ schemes to buy their way into consumers’ hearts, without taking steps to actually reduce carbon,” said Nicole Rycroft, head of Markets Initiative. “The good news is that these big claims with little action are not convincing Canadian consumers.”

In November 2007, the Voluntary Carbon Standard (VCS) was launched by The Climate Group, the International Emissions Trading Association, and the World Business Council for Sustainable Development. This standard provides quality assurance for certification of credible voluntary offsets. VCS aims to increase investment in credible offset projects and reduce overall emissions.

View Market Initiative’s Pollara Findings (PDF)
View January 31, 2008 Montreal Gazette article
View February 1, 2008 Accountability Central article
View Voluntary Carbon Standards
Visit State of Green Business website

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