As Lake of the Woods continue to gain popularity by word of mouth, the population drawn into the wild and the great outdoors are changing.
With a good amount of funding coming from the Regional Tourist Organization, residents in the prairies and the American Midwest were introduced to the Lake of the Woods Vacation Area Guide magazine. It was promoted in Indianapolis, Milwaukee, Chicago, Minneapolis, Brandon, Winnipeg, and Saskatoon. Traditional fishing and hunting in the Kenora area was the prime focus of the tourism marketing.
“It’s evolving,” said Carol Davis, who has been traveling with the shows. “More are starting to offer things like camping, houseboats are huge. It goes with fishing — the hook and bullet market — but it’s family oriented. It has changed from the four fishermen coming up to the family. It is going into kayaking and canoeing. People are interested in wildlife photography.”
A heightened level of interest has been brewing about Saskatchewan as the newest spot for tourist wanting to have the best fishing time in the Northwestern Ontario region. However, the book has been in circulation around the province for the past four years.
“Saskatchewan has the fastest-growing economy in Canada right now. They’ve outstripped every other province and they’re very familiar with Lake of the Woods,” Davis explained. “A lot of them are transplanted from another part of Canada ad they want to come and explore. They are very receptive to the product we have here. They all have their favorite parts of the lake. The Morrison area is totally different from up at this end but the same activities are available in all areas.”

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